Three Ways to Start a Conversation about
Life Insurance with Your Family…
Bringing up life insurance with your family and loved ones is
not fun or easy. It makes us confront our “favorite” topics…
death, finances, taxes, estate planning, debts, health care.
But getting life insurance is an expression of love that goes
beyond words. It shows your loved ones…with certainty…
that you care about protecting their future.
Whether you need to have a life insurance discussion with a
spouse, parent or other important loved one, starting the
conversation can be the hardest part. To help you take the
plunge, here are three ways to start a conversation about
life insurance with your family.
Starter #1: Begin by Asking Questions…and Listening
The first way to start a productive conversation about life
insurance with your family members is to be direct and
thoughtful. Asking purposeful questions and then listening
intently to your loved ones’ answers can be a good start.
It just takes a bit of bravery on your part if you are not used
to having these conversations. Here are some examples…
To a Parent… “Hey mom, your kids all love you and want to
make sure you are well taken care of. This includes taking
care of everything for you when you die. That being said,
we need to know more about the details.
Do you have life insurance? Do you have a plan for any final
expenses or debts?”
To a Spouse… “I know we don’t often talk about our finances.
However, whether we like it or not, we need to have a candid
conversation about what happens to our family and assets if
we die. Specifically, we need to talk about how much life
insurance we may need. I wrote down some important
questions for us to answer together.
Can we look at them now?”
Asking your life insurance questions is just the beginning.
Next, you will need to engage your active listening skills to
create a safe space to have a candid conversation.
Let your loved one know that you are listening to their
answers without judgment. You may feel like your loved
one is behind on their planning, but it’s important to
remember that any amount of life insurance coverage is
better than none at all.
Starter #2: Share a Personal Example
If you believe a less direct route could produce better results,
then another way to have a conversation about life insurance
is to start with a personal example. Specifically, it can be a
story about someone you know firsthand or someone you
just read or heard about.
For example, you could tell a story about a friend’s father
who died, and how your friend was so grateful that their father
was prepared for his death. You could talk about how this
parent had all their final expenses taken care of with a
life insurance policy.
On the other hand, you could find an example of someone
who was unprepared for their death and left debt for their
loved ones to cover. Perhaps you have seen someone raising
money on social media to help cover the costs of their loved
one’s funeral or final medical expenses.
First, decide if sharing a positive or negative experience will
lead to a more open conversation. If you don’t have a personal
example, share one of the stories from Life Happens…
this story featuring the Miller family demonstrates the positives
of adequate coverage, while Brentney’s story shows the
consequences of a parent having little or no life insurance.
Then, begin with your story and follow up with questions for
your loved one.
Starter #3: Use the Pandemic or Other Current Events
You can also use current events to start a conversation about
life insurance. A recent survey from Life Happens and LIMRA
found that 31% of Americans say “COVID-19 has made it more
likely they will purchase life insurance within the next 12 months.”
Decidedly, the pandemic has made some of us a little more
comfortable with having the tough discussions on planning for
death, and you can use this to your advantage. Just be tactful
and lead with how the pandemic, or another current event, has
made you feel first. Then, ask your loved one how it makes them
feel before launching into your related life insurance questions.
Conclusions and Action Steps
Life insurance conversations are often difficult to start but very
necessary to have. Moreover, we need to have these
conversations sooner rather than later. Make a plan to have a
life insurance conversation with your parent, grandparent,
spouse or another family member.
First, take a few minutes to familiarize yourself with the
basics of life insurance if needed.
Next, write down the questions you need answered.
You can use this list to help.
Then, have a conversation with your loved one. Decide if you
can be direct with your questions, or if you need to start softer
with an example or event to ease into the discussion.
Finally, act on your findings by talking to a life insurance
Professional. Your life insurance agent will help you fill in any
financial holes that you and your family members may have.
- Carly Cummings
Hayden Childs
Alabama Licensed Agent
(205) 269-1382
shcmail34@yahoo.com
I STILL MAKE HOUSE CALLS!
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